►ABOUT ME
I am future-focused and analytical with the ability to leverage relationships to attain and exceed target outcomes. I am skilled in conceiving and executing results-producing digital promotion strategies and excel in negotiations.
►WHAT I DO BEST
Driving $ Millions in Revenue > Engineering Results-producing Digital Marketing Strategies
Collaborating Companywide to Achieve KPIs – Ensuring Voice of Customer Messaging
►HOW I MAKE AN IMPACT
• Leading marketing, branding, and demand generation efforts companywide.
• Launching, growing, and optimizing digital marketing channels and campaigns.
• Overseeing and implementing best practices across digital platforms and operations including mobile, tablet. social and 3rd party/syndicated.
• Creating and managing internal systems and processes to keep platforms current and competitive.
• Applying expertise in SEO for paid advertising, branding, and marketing strategy overall.
• Selecting and managing developers, SEO experts, designers, and digital marketing experts.
• Analyzing data to drive actionable change and partnering cross functionally to achieve revenue targets.
• Growing social media audiences and communities.
►MY CORE RESPONSIBILITY
The most important part of my job is sharing the U-Haul story online and educating customers about our products and services. My legal training (early years of career) has helped me the most with negotiations and attention to detail in maneuvering the various rules and regulations in marketing and advertising. What sets me apart from others may be my various functions within my company regardless of my title.
►SELECTED ACHIEVEMENTS
• Drive generation of $300 million annually through direct listing management solutions. Ensure location information is accurate and online profiles contain robust SEO for search engines, mobile apps, and mobile navigation.
• Raised consumer awareness 25% by defining audience personas and aligning data-driven organic content plans with corporate marketing initiatives.
• Supported 300% growth in employee social media participation following development of channels connecting employees and leadership via executive videos and Facebook groups for dealers.
• Increased organic views and revenue for company products and services by 75% through development and maintenance of corporate blog content marketing strategy.
►HOW PEOPLE DESCRIBE ME
Focused, Creative, Direct, Detailed, Forward-thinking, Thoughtful, Persistent, Determined, Analytical, Passionate
►CONTACT ME
I can be reached at [email protected]