Latest Content
Most boutique fitness brands in today’s market haven't seen just how powerful the use of consistent, effective & strategic marketing and business strategy centered around the customer experience really is... because they also don't have a plan. 45% of organizations don’t have a defined strategy, according to Smart Insights. Let that fact sink in. 45%!!!
I learned firsthand how important consistent & strategic marketing efforts are. As the former CMO & COO of a global boutique fitness franchise and now working with over 200 boutique studios each year, I have total of 20+ years of experience of successfully growing revenue streams and unlocking new opportunities that are inside of your business RIGHT NOW.
After years of working for fitness corporations and franchisors, I saw a new opportunity emerge - an opportunity to use my knowledge and expertise to teach other business owners these powerful tools.
During my time as CMO & COO, franchisee retention rate was at an all time high of 98%, online
subscribers increased by 3x, retail sales doubled, new client conversion rates increased by 2.5, and best of all... total gross revenue AND profit margin increased was up by 30%.
My clients are also seeing incredible results, despite the tough past 2 years.Here are a few wins my clients are celebrating right now!
* 30% increase in franchisor total gross revenue
* 18%+ increase in annual gross studio revenue
* 40%+ increase in studio profitability
* 20% increase in average client value (even though new visits being down from previous year)
* 20% increase in new client/franchisee conversion
I'd love to learn a little bit about you and how I might be able to help you.