Emily Smith

I am a heritage-focused digital marketing creative currently working as an Audiences and Communications Coordinator within the award-winning marketing department at Black Country Living Museum. I am an avid creative director, producer and video editor, and am incredibly grateful to currently lead the Museum’s hugely successful TikTok account (boasting 1.3M followers and counting), and am particularly enjoying both performing in front of the camera, and acting as a creative director behind the channel.

Aside from TikTok, my work also includes coordinating various marketing campaigns for both General Admission and special events (this includes events associated with our involvement in the world-renowned ‘Peaky Blinders’), creating organic content for our social media channels and organising PR opportunities, especially those in line with the Museum’s ‘Forging Ahead’ project.

My educational background includes a postgraduate degree in the philosophy of mind and cognitive science (Distinction, University of Birmingham) and a bachelor’s degree in psychology (2:1, University of York). My specialist subjects at postgraduate level include: philosophy of mind and cognitive science, bioethics, philosophy and mental health and metaphysics. This ultimately culminated in an extensive thesis investigating the moral permissibility of transnational commercial surrogacy.