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I am an award-winning experiential marketer with a passion for strategy, storytelling, experience design, and driving the digital transformation of events in the new world of hybrid experiences and engagement. I am also a collaborative leader and a dedicated coach, mentor, and manager for both individual contributors and teams of all sizes.
With over 20 years of experience, I have held leadership positions where I developed and executed global marketing programs and strategies for renowned brands such as Apple, Microsoft, Cisco, Dell, and PayPal.
My expertise encompasses:
- Collaborative Leadership: Providing cross-functional leadership, coaching, and direct management for individuals and teams, including direct and indirect reports, contractors, and vendors.
- Event Marketing: Developing and executing global marketing programs and strategies to support brand development, thought leadership, revenue generation, and business growth objectives for top technology organizations.
- Integrated Marketing Strategist: Building integrated marketing and program strategies for customer activation and demand generation campaigns that target diverse B2C and B2B audiences.
- Fiscal Management: Direct responsibility for managing annual budgets of $50+ million for global marketing programs, events, and campaigns.
- Measurement & Analytics: Creating and managing global ROI measurement strategies to provide impactful insights for data-driven decision-making.
- Digital Transformation of Events: Leading cross-functional internal teams, external customers, and show organizers in managing the digital transformation of event marketing, including transitioning from in-person to digital and hybrid activations due to the COVID pandemic's impact on the global events industry.