Online customers are more sophisticated than ever, and demand personalized experiences that span across desktop, mobile, and in-store. Putting together the pieces between email, pay-per-click, paid social, and organic content marketing initiatives is essential to creating a seamless experience that provides the right message at the right moment.
I work with companies to lay the foundation for data-driven strategies that provide a holistic approach to customer experience and conversion optimization.
Specialties:
Persona Development
Content Strategy
Email Marketing Strategy
Conversion Optimization
SEO Strategy
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