Eric Godefroid

Eric Godefroid

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How to implement an acquisition and engagement strategy, upstream of your activation marketing, along the customer journey?
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How to implement an acquisition and engagement strategy, upstream of your activation marketing, along the customer journey?
Article

My drive is on 1to1 Relationshsip Marketing where technology and data are key to produce a new breed of customer-centric marketing.

Strategist and marketer, I help large companies to grab new business opportunities on the individual customer journey, through acquisition, cross-selling and loyalty programmes.

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