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CIENCE -- Sales Conversations Start Here. We believe in guiding clients towards growth through rigorous research, targeting, then multi-channel, specialized prospect outreach to create sales opportunities.
Personally, as CMO, I focus our marketing efforts around INBOUND and OUTBOUND strategies incorporating the New Buyer's Journey. Our holistic marketing mix always puts the customer first.
I'm a startup executive with an entrepreneurial mindset. Expertise in Brand Building, Voice of Customer (Advocacy Marketing), Marketing Strategy, Sales, Business Development, Lead Generation, Social Media, Content Marketing (incl. SEO), Business Planning for Cloud, SaaS and B2B software.
Skills: Marketing: Advanced Content Marketing, Influencer / Advocacy, Omnichannel, Web Analytics, Email Marketing, Word-of-Mouth (incl NetPromoter), Product Marketing, Go-To-Market Strategy, Social Media, Brand Management, Blogging, Public Relations (PR), Public Speaking, Press/Analyst Briefings, SEO, SEM, Affiliate, Advertising, Writing, Survey, UX, eCommerce Strategy, Behavioral Science / Economics.. ● Management: Research/Planning, Hiring, Training, Counseling, Mentoring, KPI's, Motivation Techniques, Scenario Modeling, ROI Analysis. ● Sales: Negotiations, Multi-Phase Selling, Sales Management, Consultative Sales, RFP Response, Channel Partner Management, Segmentation Strategy. ● Operations: Forecasting, Budgeting, Product Development, Agile Methodology (Lean Startup), QA Processes, Vendor Management.