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Scrappy to Strategic: Erik Episcopo on Building SEO Systems, Navigating AI Shifts, and a Growth Mindset
Jun 04, 2025
Podcast Episode

In my 10+ year SEO journey, I’ve:

- Architected search-optimized B2B & B2C websites
- Built and managed the search content strategy and content production at startups, and enterprises of $2+ billion ARR
- Scaled International SEO to 7 languages/regions
- Grown and led SEO teams that steadily earned larger budgets each year
- Coordinated site migrations for numerous mergers and acquisitions
- Educated marketing departments on their role in SEO success, and partnered with creatives, engineers, and product marketers to produce greenfield organic campaigns the target nicheIn

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podcast episode