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Strategic, results-driven publishing professional with 20 years of experience in financial and natural health marketing, writing, editing, and storytelling. Deep understanding of the core emotions that motivate consumers to engage and purchase. Strong leadership, business development and relationship-building skills. Goal-driven and passionate about crafting the right message, for the right audience, at the right time. Lover of data, testing and increasing results.
I’ve turned my hobby of using credit card points and miles to travel the world (in style!) into my job! I’m passionate about helping others go on dream trips for a fraction of the out-of-pocket cost by leveraging credit card rewards.
Specialties: Editorial content strategy; SEO; Direct response marketing; Digital marketing; Monetization strategy; Leadership; Email marketing; Customer retention; Testing and segmentation strategy; Business development; Alternative health; Web analytics; Conversion rate optimization