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How AusDoc used Pendo to accelerate their evolution from a "traditional" print publication to a tech-enabled online community
Jun 12, 2023
Case Study

I am the Head of Product for Australian Doctor Group - rated #1 for medical news and information in Australia. In 6 short months, I have led the rollout of a community platform for Australian healthcare professionals.

In addition to this, I am also the Founder and CEO of two start-ups. The first, Padlifter, is the world’s largest marketplace of short-term rental service providers. The second, Ringcommend, is one of Australia’s leading retailers of high-end wedding jewelry at wholesale prices.

Prior to that I was a Management Consultant as well as Head of Digital Marketing for a global business consulting firm. My work experience spans North America, Oceania and the Middle East.

Over the years, I have acquired a Bachelor of Laws & Bachelor of International Studies in Globalization, as well as Graduate Certificates in Public Policy and Neuro-Linguistic Programming.

Most recently, I have just published my latest book, Coming Back From COVID, which helps small business owners rapidly recover from the impacts and aftermath of the coronavirus.

Outside of work, I am an avid runner and enjoy competing in middle-distance races. I also enjoy scuba-diving in exotic locations, which is supported by my passion for traveling throughout the developing world (all of which have become a lot harder in these post-COVID times!)

I currently reside in Sydney, where I assist small businesses with growth strategies. I value honesty and meaningful relationships; and am an INFJ, which probably means very little to most people, but very much to a select few.

My proudest achievement is my beautiful daughter Charli who makes any source of professional pride pale in comparison to the joy I get from her.

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