Latest Content

"The exact mix of things that we're often missing as sales enablers", Felicita Calfat
Sep 19, 2024
Article

Dynamic - Creative - Multilingual - Communicator

Born in Belgium with Argentinian and Lebanese roots, having lived in Spain, and now Italy, my multicultural background is echoed in fluency across five languages, opening doors to seamless global collaboration.
My academic journey includes a Master's in Experimental Architecture from KU Leuven and a Bachelor's in Environmental Design, and Restoration from the Università degli Studi di Genova.

Yet... my interests were not centred around the creation of space so much as organising space to impact behaviour. The impact exists no matter what, but we can create paths, walls, and openings to interact with its inhabitants. Beyond aesthetics, digital and social layers affect the experience of being.

What has always been my goal is to create a welcoming environment. There is an art to building trust with others, which in my opinion, is the essence of Sales, a career I pursued since 2008 in many different forms; be that cultural, music, or circus events, B2C or B2B, face-to-face or online, retail, SaaS or E-learning.

Today my role has transformed into enabling others to become great sales representatives. Enablement is defined as: “the action of giving someone the authority or means to do something” and thus creating their very own welcoming environment.

1
article