Florentino Sanchez

Florentino Sanchez

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How Sophos Increased its Viewership by Over 225% with Video Hosting
Case Study

As the Senior Director of Digital Customer Support and Support Readiness at Sophos, I lead a global team that delivers and markets award-winning technical support and enablement content through innovative and scalable online self-service support channels and digital adoption platforms.
I am passionate about enhancing customer experiences and satisfaction, driving digital transformation, and empowering my team to achieve excellence.

Some of my recent achievements include winning the 2021 Vidyard Video in Business Mastermind Award for reinventing how customers are supported in the digital age and launching a new global community support function that encompasses technical self-service, support marketing, video production, social media management, and support enablement

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