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Francisco is an unusually broad-based business and marketing technology expert. He's a software engineer by training, a Wharton MBA, a former McKinsey & Company consultant, an entrepreneur, speaker and hands-on thought leader.
Throughout a 20+ year career he's built a successful track record working with clients in many industries to lead transformational initiatives, deploy technology and deliver measurable results.
By nature, Francisco is an engaging and inquisitive person with a great sense of humor, the proverbial "poet and gearhead" wrapped into one. His technical, analytical and problem solving skills are extraordinary. But he's also an exceptional communicator and writer, with an uncanny ability to formulate compelling presentations and persuasive action plans.
Background & experience:
• Industry experience in technology, finance, insurance, pharmaceuticals, consumer packaged goods, home improvement, beverages, office supplies, retail
• Extensive work in marketing strategy, product marketing, product management, marketing operations, content development, campaign management, online sales, e-commerce
• Deep expertise in a wide array of marketing technologies including marketing resource management, marketing automation, digital asset management, content management, e-commerce
Technology platforms:
• Aprimo, Workfront, censhare
• Aprimo DAM (ADAM), MediaBin
• Marketo, Pardot, MailChimp
• WordPress, Genesis Framework, PHP
• WooCommerce
Personal notes:
• Fluent in English, Spanish, Portuguese
• Citizen of USA & Spain
• Lived 8 years in Brazil
• Traveled and worked extensively in Europe and Latin America