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Prior to joining Coravin, I served as Vice President of Product Management at Pointillist, where I defined and led the development of a disruptive analytic application to conduct fast and real- time customer behavior analysis that would require otherwise data scientists, longer lead time and complex data warehouse. I am also the co-inventor of a new paradigm to conduct customer journey and behavior analysis. Before, I was Vice President of Technology at SAP Lab in charge of SAP Precision Marketing a real time mobile marketing platform enabling marketing organizations to inform and influence consumers in real-time at the point of decision with one to one and personalized marketing interactions. I have +20 years of experience in the software industry, especially in CRM, marketing and mobile. He founded successfully 2 start-ups and was CTO / VP Product in 3 others.