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As a Global Media Specialist at Monster Worldwide Deutschland GmbH, I apply my data science and finance skills to design and execute effective digital marketing strategies across multiple channels and platforms. I leverage my expertise in SEM, remarketing, and performance-oriented marketing to optimize campaigns and drive conversions and revenue for Monster and its clients.
I have over six years of experience in the digital marketing industry, working with some of the largest and most reputable brands and agencies in the world. I was part of the founding team at Raycon Global, where I managed the global marketing strategy and secured media coverage in major outlets such as ABC News, Forbes, Fox Business, CNN, Billboard, VH1, and BET. I also worked with USAA Bank SEM, the largest financial digital media buyer in the world, with a budget of over $100 million USD per year. Additionally, I worked with Publicis Group: Sapient/Razorfish, one of the top five marketing agencies in the world, where I handled SEM and remarketing accounts for various clients.
I have a strong academic background, with a Bachelor's Degree in Applied Economics, Strategy, and Game Theory from Florida International University - College of Business, and two Graduate Degrees in Data Science from The Johns Hopkins University - Carey Business School and Finance from Yale University. I have extensive experience in statistical data analysis and modeling, econometric modeling, statistical inference and multi-variable regressions analysis, using tools such as SQL, Python, Stata, and Matlab. I also have advanced skills in Excel, Adobe SiteCatalyst, Google Analytics, MS Office Suite, and Google AdWords and Bing Ads certifications.
I am a flexible team player and a fast learner, with a creative and visionary mindset for improving processes and solving problems. I am passionate about delivering results and value for my clients and partners, and I am always eager to learn new skills and explore new opportunities in the digital marketing field.