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Olivia Ramirez
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Don't Waste Your Prospect's Time on Discovery. Speed Up the Sales Qualification Process With Partners.
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Cold Outbound Isn't Dead. Here's What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023.
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Stop Increasing Your Sales Activities. With ELG, You Need Less Opportunities to Hit Quota
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You're Getting in the Way. How Modern Partner Managers Empower Sales Teams to Co-Sell (Without the Bureaucracy)
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The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success
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3 Companies on Building Their First Partnerships Team (And Hiring From Within)
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Expanding to a New Persona or Market? Your Partners Can Help You Dive in With Grace.
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Start Small. Focus on One Co-Selling Motion. Then, Replicate Its Success.
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21 Partnerships People You Should Follow on LinkedIn
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A Fill-in-the-Blanks Exercise for Evaluating Your Partner Program
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6 Tips for Strengthening the Bond Between Your CSMs and Partners
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How Typeform Went From 30 Integrations to 100+ in Just One Year
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The Co-Marketing Flip: Get Strategic With Your Partner Marketing Six Months Into the Partnership
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Standout Traits for a Great Partner Case Study (With Examples)
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Your Guide to Preparing for Your Next Partner Pitch Meeting
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Tech Ecosystem Maturity: How to Level Up Your "Better Together" Messaging
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How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow
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Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
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How to Calculate Your Tech Ecosystem's Impact on Churn (and Get Your Entire Team Driving Adoption)
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4 Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires
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5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)
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How Hatch Boosted its Close Rate by 24% by Incentivizing its Partner's Account Managers
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Article
No More Ambiguity. How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence
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Everything You Should Know About Launching a Startup Partner Program
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Partnerships 101: What is Cross-Selling?
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You Have Dormant Partners. Here's How to Get Their Interest
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Your Product-First Partnerships Team Should Report Directly to the CEO
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Your Partner Vetting Checklist: 7 Questions to Ask Yourself Before Signing an Agreement
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A Quick Breakdown of Ecosystem-Led Sales (And How AEs are Closing Deals 46% Faster)
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Article
Your Services Partners Can Help Close the "Impossible" Deal (And Make Your Customers Happier)
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Article
Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?
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5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships
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Article
14 Things We Learned at Supernode: A Conference for Those Who Grow and Scale Partner Ecosystems
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Article
Tech Ecosystem Maturity: How to Level up Your Co-selling Workflows
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Your Partnerships Team Should Report to Sales (At First)
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6 Partnerships Team Org Charts (So You Can Plan Ahead for Your Team's Growth)
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8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T
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Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem
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Work in Sales? A Career in Partnerships Could Help You Make More Money Faster
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2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)
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23% of Companies Co-Selling are Going All In. Here's Why They're Right.
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20 Integrations and Chrome Extensions for Partner Managers
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10 Facts You Oughta Know if You Work in B2B Partnerships
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How to Win Over Your Strategic Partner's Customer Success Team Right Away
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How to Land Your Next Strategic Partnership (and Build Your Reputation in the Market)
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4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time
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Article
Tech Ecosystem Maturity: Are You Influencing Your Company's Product/Feature Roadmap?
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Want to Improve Activation Rates? It's Time to Co-Onboard With Partners
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Article
5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)
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How to Communicate Effectively With Your Customer Success Team About Partnerships
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8 Times Sales Reps Won the Deal by Co-Selling With Partners
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7 Tips for Co-Selling Like a Supernode
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The Most Common Partnership KPIs and Quarterly Targets for 2023
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You Should be Account Mapping at Every Stage of the Customer Lifecycle
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Getting Dedicated Dev Resources for Integrations is Possible. Here's How.
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Tech Ecosystem Maturity: How to Level Up Your Co-Marketing Motions
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No Channel Team? No Sweat. Your Sales Reps are Channel Managers in Disguise
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The 5 Phases of Co-Selling for Rolling Out Your New Tech Partnership
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Meet the Startup Choosing Ecosystem-Led Growth Over Direct Sales
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How to Communicate Effectively With Your Sales Team About Partnerships
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Article
The Awkward Dance: Should You or Your Partner Build the Integration?
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How to Communicate Effectively With Your Entire GTM Team and The C-Suite
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Article
A 5-Step Guide for Scoping and Qualifying Your First Tech Partners
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Article
Tech Ecosystem Maturity: How to Level Up Your Integrations Team
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How Demandbase Acquired DemandMatrix in 7 Months After Launching a Partnership
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30+ Integration Listing Page Examples for Designing Your Tech Marketplace
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9 Micro Co-Marketing Motions for Warming Up a Partnership
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Article
The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners
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The 12 Best Partnership and Business Development Podcasts (So Far)
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2 Ways Partner Data Can Inform Your Product Strategy (and Improve Retention)
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15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions
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20+ Interview Questions for Hiring Your First Tech Partner Manager
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How We Use Partner Data to Drive Conversions and Product-Led Growth
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Article
Map Your Partner's Org Chart & Boost Partner-Sourced Revenue by 40%
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25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)
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The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists
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Article
Your Best Deals Could Come From Your Existing Accounts. Here are 3 Ways to Win With Customers.
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How RingCentral Built an Internal Culture of Partnerships
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Attn AEs: Your Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities
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Tech Ecosystem Maturity: Scaling Your Integration Program via Your API
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Article
How VC Firms are Using Crossbeam to Grow Their Portfolio Companies at Scale
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Growing Your Partnerships Team? Here are 3 Skills You Should Look for in Your New Hires
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The 7 Metrics That Prove the Business Impact of Your Tech Integrations
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It's Time for the Other CEO: Chief Ecosystem Officer
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Confessions of an ISV: How to Be a Good Channel Partner
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Partnerships 101: What is Ecosystem-Led Growth?
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Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close
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3 Reasons to Get Certified in Your Partners' Tech and Become Indispensable to Your Team
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8 Tips for Surfacing the Business Impact of Partnerships and Driving Partner-Sourced Revenue Earlier
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4 Signs it's Time to Expand Your API Docs
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Vetting 100s of Channel Partners? Use This 4-Criteria Checklist to Speed Up The Process
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Your 2023 Interview Kit for Landing Your Next Partnerships Role
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Partnerships 101: Account Mapping. How to (Finally) Do It Without Giant, Cumbersome Spreadsheets
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Why Every Partnership Leader Should Care About Net Revenue Retention (Especially in a Market Downturn)
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Article
How Sendoso Empowers its Sales Team to Close Deals 28 Days Faster
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Article
Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template for New Hires)
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