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Intuitive, award-winning, E-COMMERCE MARKETING STRATEGIST with 14 years of experience delivering revenue-generating multi-channel programs. An industry leader in end-to-end customer-centric marketing, from top-of-funnel customer acquisition through retention. I am well-versed in optimizing the customer journey, site UX for conversion, paid media programs, subscription programs, and communication strategies. Successfully launched 100+ products, driven over 1 billion in revenue, and built influencer strategies featured in Forbes.
Who I am:
► EMPOWERING LEADER. Ability to give clear direction, practical feedback, and creative freedom.
► CROSS-FUNCTIONAL COLLABORATOR. Equally comfortable leading both artistic and data-driven teams.
► DATA-DRIVEN CREATIVE. Pushes brand notoriety and appeal from small scale to global recognition.
What I do:
► Set company-wide records for online revenue by building campaigns across in-store, digital, print, email, text message, and social media.
► Introduce new forms of revenue by identifying and implementing underutilized sales strategies.
► Generate disruptive marketing ideas that produce real market results.
My Accomplishments:
► Klaviyo Case Study on disruptive e-commerce marketing tactics for Black Friday / Cyber Monday.
► Received Outstanding Marketing Leadership Award from Marketing 2.0 Conference.
► Featured in Forbes for designing and scaling the largest organic DJ-influencer program with over 150 DJs worldwide, including Steve Aoki, Calvin Harris, Deadmau5, Skrillex, Diplo and more.
► Increased a beauty-supply company’s e-commerce sales 300% in 3 months by introducing a retargeting and static video-advertising program on social media.
► Grew a direct-pay trucking app’s user acquisition 153% by implementing a lead-generation program for repair-and-tow truck drivers.
► Helped grow a startup $100M in one year through innovative marketing strategies.
Retention Marketing | Brand Strategy | Campaign Development | PR | E-Commerce Marketing | Storytelling & Idea Generation | Social Media Advertising | Email & SMS Marketing | Digital Marketing | Marketing Analytics & Reporting | Content Marketing | Project Management | Go-to-Market Strategy