Gemma Smith

Gemma is a manager on the Brand Marketing team at IBM, where she leads the strategic planning and creative development of global brand campaigns that drive awareness and relevancy. Working in the industry for 8+ years, Gemma’s had both client and agency experience managing advertising, media, social, and events for a diverse range of brands, from Canon’s professional photography and cinematography business to NBCUniversal’s serialized TV shows.

Outside of work, Gemma lives in Austin Texas where she spends her time reading, painting, exercising, and doing any outdoor activity. She is committed to supporting impact-driven pediatric programs for children and their families and is currently a Wish Granter volunteer for the local Make-A-Wish Foundation.