George Cairns

Innovation 💡 Collaboration 🤝 Business Results 📈

As a seasoned professional, I bring a unique skill set in leading product, marketing, commercial and operational controls throughout a range of UK, European and international ventures. I am confident in building and deploying effective and strategic business cases, positioning businesses to scale through the implementation of robust frameworks, optimised GTM initiatives and a scalable multi-product portfolio.

Being at the forefront of innovation, technology transformation, and change management are challenges that I relish, and whilst I am always mindful of business sustainability, I am equally forward-looking and develop executive business cases to leverage new opportunities in revenue diversification and technology disruption. Showcasing a deep understanding of consumer behaviour and emerging market trends, I spearhead innovative marketing campaigns that resonate with audiences worldwide and drive tangible business outcomes.

As a strategic leader, I thrive on building collaborative relationships and fostering a culture of creativity, accountability, and excellence within my teams. By leveraging each individual's unique strengths and fostering an environment of continuous learning and growth, I ensure marketing is seen as a crucial business partner and utilise my exceptional influencing and negotiation capabilities to obtain senior-level support for company initiatives.

I am keen to connect with like-minded individuals and industry leaders, feel free to contact me directly through LinkedIn and add me to your contact list. I look forward to connecting with you.