With over 6 years of activity in the SaaS industry, specialised as Lead Product Designer, I am currently in charge of the entire Design Team at Creatopy (formerly Bannersnack), a growing ad-design platform, used by over 3 million users worldwide and Fortune Top 500 Companies.
My day to day work consists of mentoring, recruiting and nurturing a multi-disciplinary team of over 15 creatives from various design fields, ranging from User Experience, User Research to Branding, Visual Design, Art Direction and Motion Graphics.
I'm in charge of organising and leading the design vision, aligning it with the company's business objectives, monitoring and scaling design resources, budgets and design dependencies at a business level. Being also an Agile Certified Leader, I have a vast experience collaborating with multi-disciplinary teams made up of professionals from engineering, product, research, and marketing.
Together with the User Experience Design team, we deliver consumer features, created around a user-centric design strategy, following well-established design processes and internal design system.
I take pride in having designed successful products taking into account existing insights, technical constraints, business objectives, and specific market needs to produce data-driven solutions.