Gina Casagrande

20 years experience in digital marketing with a focus on optimizing the customer experience. An expert in personalization, content velocity, A/B/N testing and Behavioral Targeting optimizations, I help businesses use analytics-based decision-making to deliver exceptional customer interactions across channels, leading to increased conversions and customer loyalty. I have worked with Adobe’s largest and most strategic accounts to re-align their business strategies, build out their personalization and optimization programs, use AI and ML targeting to drive their personalization efforts, and pivot their marketing directives to become more customer-centric and improve their ROI.

Areas of expertise include storytelling, product strategy, product management, user experience design, analytics, performance-based marketing programs, branding, site and creative redesigns, personalization and public speaking.

As a professional spokesperson for Adobe, I deliver product presentations on the Adobe Experience Cloud applications and application services both internationally and nationally, and have represented Adobe at various speaking events and customer conferences globally.