Goran Valjak

Goran Valjak

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Bad Practice: Understanding (& Avoiding) SMS Grey Routes
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As a Business and Routing Analyst, my journey has been a profound exploration of the intricate world of secure routes and the ever-evolving landscape of A2P (Application-to-Person) business. This experience has not only enriched my professional repertoire but has also instilled in me a deep understanding of the pervasive challenges posed by fraud within this domain.

My involvement in A2P monetization and security projects on a global scale has afforded me the opportunity to contribute to the collective knowledge and innovation in this field. Through active participation in various Fraud and Security initiatives and events, I've had the privilege of witnessing firsthand how Infobip's solutions are instrumental in safeguarding over 20% of the world's population.

One of my most rewarding experiences has been my direct involvement in projects such as IOH Indonesia and Smart Philippines, which collectively cater to a customer base exceeding 150 million users. My role in these endeavors has been focused on guiding and empowering them to embrace the best practices in A2P monetization and security.

Through these experiences, I've come to appreciate the significance of collaborative efforts and the power of innovation in addressing the challenges we face in the A2P business. I remain committed to making a positive impact in this dynamic landscape and look forward to connecting with like-minded professionals who share the same vision.

Let's connect and explore opportunities to drive positive change in the A2P industry together.

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