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Greg is Founder of the respected Franchise Relationships Institute (FRI) and recognized as the global thought leader on the psychology of franchising. He is has been a registered psychologist for 35 years and is regularly invited to deliver keynote addresses at franchise sector conferences around the world. Greg's books, such as Profitable Partnerships and the Franchisor's Guide to Improving Field Visits, are regarded as essential reading for anyone who works in the franchising sector. His numerous franchising models such as the Franchise E-Factor and The Franchising Wheels of Excellence are all based on empirical research, and have helped shape the way franchising is conducted around the world.
• Sold more than 250,000 books in 3 languages
• Worked with over 520 franchise brands
• Trained over 20,000 franchisor executives
• Surveyed over 80,000 franchisees
• Recipient of Franchise Council of Australia inaugural “Contribution to Franchising” Award
• First Australian to receive the CFE certification
• Was inducted into the prestigious Franchise Hall of Fame in 2014
• Recipient of Psychology Entrepreneur of the Year Award in 2023
• Also a passionate musician and owns 40 guitars and stringed instruments
Franchisors typically engage FRI for one of the following reasons:
1. Strengthen trust and collaboration with franchisees
2. Get buy-in and commitment to change and new initiatives
3. Increase the effectiveness of field consultants
4. Educate leadership teams on creating a healthy culture
5. Reduce franchisee complacency, negativity & non-compliance
6. Improve the rigour of franchisee recruitment systems
FRI was awarded the 2016/17 Franchising Sector Supplier of the Year.