Greg Smith

I help people, teams and organizations solve problems using a combination of human-centered design methodologies, based largely on Design Thinking. I believe that truly innovative solutions -- whether for a digital experience, a physical product or an organizational structure -- can only be achieved after first understanding the problem at its most fundamental level.

I help those I work with to better understand the experiences of their customers -- through a variety of research methods -- and then help them unpack that information, identify key focus areas, and generate new ideas. I move seamlessly between in-person and virtual collaboration, and have extensive experience leading teams in both mediums.

I love what I do and love working with individuals that share my passion for great experiences.

When I'm not working, I'm generally outdoors with my two boys, or squeezing in a run on a quiet road somewhere.