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Gunnar has been actively involved in all online sales processes on the Internet since 2002 and attaches particular importance to findability, user experiene, customer satisfaction, automation and the use of modern technologies for the maximum possible automation of all operational processes. Gunnar's expertise was honored with the Internet Commerce Excellence Award: with an annual online sales growth of more than 400%, he was able to beat competitors such as Adobe, Kaspersky or Microsoft. As a lecturer for the master’s course in “E-Commerce & Online Marketing” (Level 7 EQR), Gunnar passed on his professional experience as a managing director and consultant for many online companies to the MSc students. To date, he has designed and implemented a large number of multichannel online shops and ensured more satisfied buyers, less return rates and more sales growth. Gunnar takes all relevant key performance indicators (KPI) into account. Sourcing from Asia for skillful brand building is just as much part of his repertoire as graphics & video editing, UX design and app development.
"Having an eye for the entire, highly dynamic and constantly changing online business is a basic requirement in order to develop strategically important advantages in connection with new technologies, networked work and new business models."