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I work with lawyers, law firms, business owners, and marketing professionals and help them understand how to use digital technologies and methods to achieve their desired business objectives.
I am the proud father of two amazing girls and live on the Upper West Side in New York City.
I started out as a lawyer at a boutique firm on Wall Street. While at the firm, I learned how to use the Internet to attract new clients and enhance my thought leadership position. It was then that I realized the power of the Internet as a marketing tool for lawyers and professionals in service industries.
In an effort to leverage what I had learned, I left the practice of law and focused on helping lawyers, business owners, and marketing professionals harness the power of the Internet to achieve their business goals. I went to work for American Lawyer Media and helped ALM build its web marketing services for lawyers.
A few years later KPMG hired me to head their digital marketing initiatives on a global basis. While at KPMG I was responsible for re-launching KPMG's global website and building KPMG's knowledge management and collaboration platform called K-World which enhanced knowledge sharing amongst employees.
In 2001 I co-founded the Business Development Institute. While at BDI, I organized a conference on Social Media were the founders of several social media companies (including Reid Hoffman of LinkedIn) presented. After the conference, I realized the power of social media and decided to become a social media consultant.
My first client was the Practising Law Institute which hired me to help them craft their social media strategy and launch their online division. While at PLI, I built a social networking platform called PLI Xchange and implemented a digital marketing strategy that helped to cement PLI as the leader in continuing legal education.
In 2011, I was hired by Pernod Ricard as a digital marketing consultant. At Pernod, I led several digital marketing and internal communications projects including the launch of PR Chatter, an Enterprise Social Network.
At the conclusion of my consulting engagement with Pernod Ricard, I founded Good2bSocial, a digital marketing agency that works with law firms and companies in the legal industry. As chief engagement officer, I am able to apply my knowledge, skills, and experience to help our clients achieve their marketing and business objectives.
My skills include digital marketing strategy, social media strategy, ABM, content marketing, SEO, online advertising, and marketing automation strategies.