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Revenue-driven, agile senior strategy, marketing and product management executive who thinks like a buyer, serves as a force for innovation and entrepreneurship, and inspires people to stretch beyond their comfort zones and make courageous decisions. Growth architect with repeated success in accelerating sustainable revenue growth through global customer acquisition and retention, as well as developing and launching innovative new products and services that customers value.
WHAT I DO:
· Enable the pivots that yield quick wins and big impacts
· Uncover hidden opportunities, new markets and untapped sources of revenue
· Innovate product lines and launch new products customers want to buy
· Create greater purchasing alignment with target buyers
· Tell a compelling story that resonates with the right people
· Tie precision marketing and product delivery to sales execution
· Leverage and lead diverse styles of thinking
EXPERIENCE: B2B startup, emerging, turnaround and high-growth environments. Data analytics, business information, competitive intelligence, consumer intelligence and productivity SaaS platforms and other technology-enabled services.
SPECIALTIES: Executive Leadership • P&L • Market Strategy • Category Creation • Market Expansion • Go-To-Market • Customer Acquisition • Data Analytics • Demand Generation • Digital Marketing • Content Marketing • Product Marketing • Brand Amplification • PR/AR • Customer Success • Product Strategy • Product Management • New Product Launch • Sales Management • Business Development • Strategic Alliances • Capital Raise Support