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Having worked in various industries and with different departments, I have been equipped with an in-depth understanding of a product launch process and how to align stakeholders as well as business goals, all to ensure that the product positioning and messaging resonate with the target audiences.
Moreover, I manage the overall internal marketing tech stack, including marketing automation, email marketing, and end-to-end process optimization. I also improve cross-function collaboration and help stakeholders understand different campaigns’ business impacts to make better-informed decisions. In addition, having managed the customer data platform (CDP) migration project enables me to better understand data architecture and integration, while acting as a connecting bridge that leads various departments towards the same goals.
Get in touch via [email protected].