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A data-driven marketing leader with 14+ years of experience across brand, content strategy, growth marketing, product marketing, PR, and internal and external communications, I am equally adept in hypergrowth and established environments, B2B or B2C.
Emphasizing process implementation and effective communication, I've helped bring nascent startups (Compass, Auctionata) to unicorn and IPO status as an early-stage hire as well as rebranded a global, 20-year-old enterprise (Vention) in partnership with world-renowned agency Pentagram.
As a dedicated and high-EQ manager, I have envisioned, recruited, and maintained high-performing, globally dispersed teams of up to 25 at 100% retention. And while entirely comfortable pitching, securing, and managing annual budgets in the multi-millions, a healthy respect for organic and owned channels as a complement to paid media ensures that my teams deliver impact in any economic climate or maturation stage.
In no particular order, areas of oversight — past and present — include: brand strategy and management, external communications, PR, content strategy, social media, thought leadership, paid and earned media, internal communications, employee brand, copywriting and editorial, digital marketing, digital advertising, events and sponsorships, brand partnerships, account-based marketing, customer acquisition initiatives, and much more.