Hareem Arshad

I love selling brands. I hate selling myself. So here are 5 quick things about me & my work.

1- After graduating with a bachelor's degree in International Relations, I started writing as a side gig and eventually fell in love with it!

2- I’m slightly obsessed with helping brands with content so they can grow their reach, conversions & revenue.✨

3- Currently, I’m working as a content marketer for B2B SaaS products in the communications space across several country settings including India & GCC states.

4- This is how I sum up my job. Marketing- what people think it is: Creatively showing someone why they need to buy your product right now.❌ What it actually is: Creatively educating people on the value of your product and giving them the information to determine that they need it.✔️

5- I’m so much cooler online. Aren’t we all?

Here are some tidbits from my current role at Telebu:

As a copywriter & product owner,
-Own content marketing initiatives for grptalk & SMSCountry
-Develop content strategy focusing on ideation, content development and publication
-Work closely with a team of 5 writers to achieve the set targets
-Craft monthly newsletter that goes out to 8000+ subscribers
-Work on blogs, landing pages, emails & website copy

Quote to live by: “Marketing is no longer about the stuff that you make, but about the stories you tell.”
—Seth Godin

Ok, enough about me. Tell me something about yourself.

What keeps you up at night? What could you talk about for hours without getting bored?

A book you just read or a podcast episode I should definitely listen to? I’m all ears.