Marketing Director with over 20 years experience leading professional brand management within FMCG & Investment-, Durable Goods industries in Germany as well as international environment:
- Responsible for defining and developing global and regional brand portfolio strategies, Business modeling for several countries and budgets till EUR 37 m with a proven track record of success
- Broad experience in building, motivating and inspiring high performance teams, from leading teams up to 24 and developing talents fostering support and commitment towards achieving common goals
- Driving brand positioning and management for performance and business growth
- Improving Innovation process by exploring customer propositions according to market needs and trends, customer behavior and habits - "thinking out of the box"
- Identifying, developing and evaluating turnover and revenue potential with regard to all relevant communication touchpoints (BtC and BtB)
- Profound management skills, experience in leading cross- functional teams with a pragmatic hands-on mentality executing projects from start to finishing
- Developing and supervising KPI management with regard to innovation, brand management and sales activities with the required profitability targets