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I am a results-driven Growth and Marketing leader with a proven track record of driving strategic initiatives and building high-performing teams. With extensive experience in the Middle East region, I have successfully led and implemented marketing plans aligned with overall business objectives, resulting in increased revenue and market positioning.
My expertise lies in creating and implementing growth automation engines, enhancing the MARTECH stack, and leveraging data-driven insights for personalized customer communication. I strongly focus on customer acquisition, engagement, and retention and have successfully executed go-to-market strategies, business models, and partnerships.
Throughout my career, I have excelled in building and leading cross-functional teams, including growth, marketing, data science, and automation. I am adept at analyzing data, driving metrics optimization, and implementing marketing campaigns to promote product adoption and growth.
My accomplishments include pioneering the growth function at a fast-growing company, scaling user acquisition, optimizing marketing spending, and implementing performance marketing campaigns. I have a deep understanding of the retail industry, fintech, and marketplace dynamics, and have successfully launched new verticals and revenue streams.
I am passionate about leveraging technology, data, and automation to drive efficient growth and profitability. With a strong focus on customer-centric strategies, I strive to deliver exceptional user experiences and achieve business objectives.