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Entrepreneur | Bridging Community & Psychology and Retail for Success
In 2008, long before e-commerce became a trend, I embarked on a pioneering entrepreneurial journey by founding Boutique Muscat. This endeavor marked Oman's first multi-brand e-commerce concept store and one of the first e-commerce businesses in the region for fashion & lifestyle products, driven by a mission to champion local and regional retail entrepreneurs.
✨E-commerce Trailblazer: I laid the groundwork for Boutique Muscat, fostering a platform that celebrated diversity in retail while embracing the digital age. Launched TAKE A LEAP & RETAILCOACH.ME supporting upcoming retail entrepreneurs.
🧠 Psychology and Cognitive Behavioral Therapy: Prior to my foray into e-commerce, I served as a Psychologist and educator at Sultan Qaboos University Hospital. My expertise revolved around (CBT), where I assisted clients in navigating various psychological challenges.
🔄 A Shift in Perspective: In 2016, significant investment inflows transformed the trajectory of Boutique Muscat. This pivotal moment allowed me to explore psychology from a fresh angle, integrating it with the world of retail.
🌟 Empowering Brands: Today, Boutique Muscat is dedicated to empowering emerging designers and business partners, guiding them toward success. Our portfolio encompasses distinctive sub-brands such as Hazarwear, Lagoon, Luxe, workwear, and Retail Coach.
🌐 Vision: Engage with a variety of retail entrepreneurs, shopping centers, malls, and franchisees, partnering with them to navigate and excel in the GCC/MENA region. Our vision is to foster a vibrant landscape of successful retail ventures, not just within Oman but on a global scale. Through our online platform, www.retailcoach.me, we function as a central resource hub, providing essential guidance to retail related businesses.
💡Passion for Discovery: At Boutique Muscat, our passion lies in discovering fresh fashion, lifestyle, and beauty brands to delight our customers. We aspire to leave a lasting global footprint through meaningful partnerships. Join us on this exciting journey of bridging community, psychology & retail for success!
My Expertise:
Executive Leadership
Bilingual Proficiency
Commercial background within the retail sector.
Digital and Ecommerce Understanding
Performance Monitoring
Foster a client-centric mindset and optimise in-store experiences.
Translate store objectives into daily targets and tasks.
Support SME eco-system development through retail partnerships.
Conceptualise and execute joint initiatives, campaigns, and events.