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Seasoned Marketing Executive with a 25-year journey of turning vision into value on a global scale for top brands on the client (Samsung, Dove, Global TekMed) and agency (Edelman) side. My entrepreneurial spirit, coupled with a strategic mindset, has consistently driven exponential growth and impressive ROI. I thrive on data analytics, implementing AI, and harnessing growth-hacking strategies to fuel success.
I take pride in my ability to craft comprehensive marketing blueprints powered by innovation and a deep understanding of market trends. My expertise lies in driving sales, elevating brand presence, and ensuring customer satisfaction. I leverage research, data analytics, and rigorous testing to fine-tune marketing efforts, shape compelling messages, and devise effective content strategies.
As a visionary leader, I have had the privilege of guiding top-tier marketing teams and fostering a culture of growth and success. I am passionate about maximizing outreach across diverse channels and empowering individuals to reach their full potential. With a track record of creating robust pipelines and unlocking career growth opportunities, I continue to inspire and lead in the ever-evolving marketing landscape.
Marketing, Public Relations, Sponsorship Activations, and events for global clients including:
Dove
Samsung Electronics
T.J. Maxx and Marshalls
Banana Boat/ Hawaiian Tropic
Whirlpool
IZOD Golf
NFL Alumni
PGA Tour
Coronado Brewing
Veteran Ratings Consulting
Veteran Ink
VetVantage Software
Valor Wellness & Longevity Clinics
Areas of Expertise
• Strategic Marketing Planning
• High-Impact Marketing Programs
• Go-To-Market Strategies
• Budget Management
• Demand Generation
• Data & Metrics Analysis
• AI Implementation and Custom Builds for Business Solutions
• Communications & Messaging
• Team Leadership & Development
Accomplishments
● Certified AI Transformation Leader (CAITL™) from the United States Artificial Intelligence Institute
● San Diego Business Journal's Top Leader of Influence in Technology (2024)
● Entrepreneurial Outlook Magazine's Top 10 Most Influential Women in Marketing (2024)
● Finalist in both North County Chamber Leader of the Year (2019) and East County Women in Leadership (2019)
● San Diego Magazine Woman of the Year Judge (2021), top five finalist Industry Leader (2019), finalist Rising Star (2017)
● Founder of New City University of Kentucky’s Alumni Association, now one of the strongest clubs in the US
● Former Adjunct Professor for Marketing and Communications at New York University