Helane Crowell

Laney Crowell is the founder and CEO of Saie, an omnichannel beauty brand aimed at making beauty better. Saie is clean, sustainable makeup that really, really works and doesn't break the bank. Laney and her first hires all come from big beauty and are bringing their expertise to the clean market.

What sets Saie apart is the incredible thoughtfulness to all details of the brand from sustainability to performance. Just days after launch, Saie's Liquid Lip Balm won Elle's Innovation Award for Lip, Saie's Mascara 101 was named Best Lengthening Mascara by Glamour Magazine and the brand was described as "The Clean Beauty Brand You're About to See Everywhere" by Harper's Bazaar.

Laney lives in Brooklyn, NY with her family.