Helene Botha

Hi, I’m Helene, Group Creative Director at Superside, leading cross-disciplinary teams to shape compelling brand narratives through design and art direction. I believe innovation happens where strategy, craft and technology intersects.

With 15+ years of experience across local brand agencies and global advertising networks, I have built a reputation for guiding brands in establishing a distinctive presence within their industries.

I believe happy people create great work, and as a leader it is my responsibility to create a culture of collaboration, innovation, and empathy.

Throughout my career, I have worked with globally recognized brands, including McDonald's, KFC, Coca-Cola, Diageo, Intuit, Amazon, Amstel, Samsung, Vodacom, GroupM, Shopify, Reddit, Criteo, and Booking.com, driving impactful creative solutions at scale.

Recognition includes: Young Gun Awards, Loeries, Pendorings, Sappi Gold Portfolio winner, African Cristal Festival, Work published on Brand New/Under consideration.