Helene Zakow

A career marketer, I’ve worked at top-tier firms including BNY Mellon, Standard Chartered, American Express, JPMorgan Chase, Merrill and Booz Allen Hamilton.

With 25+ years’ experience , I have a strong background in marketing strategy, communications, and GTM for institutional and retail financial services firms.

I’m skilled in a range of martech tools, including enablement, and strong in digital marketing having launched award-winning websites and led successful social media campaigns.

Responsible for hundreds of integrated campaigns and launches, I’ve developed thousands of pieces of content including video scripts, emails, sales sheets, presentations, playbooks, white papers, blogs and more.

A certified product marketing manager, I approach new initiatives from a strategic standpoint starting with a solid foundation of impactful messaging, distinctive positioning and powerful persona and value proposition development—all based on a deep understanding of the buyer, the product and the market.

With this foundation, I create compelling content that resonates emotionally and is on point for the channel and audience—from staff to the C-suite to the client.