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With over 7 years of experience in audience growth, I am a Director of Product Management at SoundCloud, where I am revamping the MarTech stack to optimize paid media spend and create deeper relationships with our fans and artists. I have a passion for audio streaming and a mission to connect creators and listeners through innovative technology and data-driven insights.
My core competencies include MarTech solutions such as analytics, SEO, CRM, ESPs, and CDPs, as well as team building in matrixed environments. I use collaboration and decisiveness to maximize productivity while containing costs. At my previous role as Director of Audience Intelligence at CNN, I grew the newsletter program by establishing enterprise-grade infrastructure, implementing deliverability best practices, and using audience behavioral and demographic data to inform acquisition strategy. I also facilitated data practices and reader profiles across editorial, ad sales, and business development.