Hyla Nayeri

Hyla Nayeri co-founded 437 at 21, alongside her best friend Adrien Bettio, by investing a few thousand each. In less than three years, the entirely self-funded brand, characterized by its universally-flattering apparel and swimwear, has amassed over 220k followers on social, been featured in the likes of Forbes, Cosmopolitian, HYPEBAE, and on many notable celebrities and influencers. Since launching three years ago, 437 has seen the company’s annual revenue grow 500% for the third year in a row, through organic marketing and a strong social strategy.