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New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
Jun 28, 2023
Podcast Episode

With nearly two decades of experience in media and advertising measurement taking in stints at Kantar and The Guardian, Ian divides his time between the DMA as their Director of Insight and JICMAIL as their Director of Data Leadership and Learning

Ian is the chief architect of the DMA's Intelligent Marketing Databank - an advertising effectiveness database of over a thousand campaigns, and also runs his own independent measurement consultancy through which he runs research and insight and projects, and trains teams on how to harness the power of effective measurement frameworks. Data Stories Consulting has worked with a diverse range of clients including Freewheel, NBC Universal, Twinings Ovaltine, Pinterest, Google, Facebook and The Guardian.

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podcast episode