Latest Content
Performance marketer with expertise in scaled global B2B growth marketing and revenue operations (Martech / CRM / Data) for large enterprise software/SaaS. Proven track record of developing high-impact teams, building best-in-class marketing capabilities, and creating innovative Enterprise marketing programs that drive sales, build pipeline, and land business objectives. Skilled at aligning leaders in sales, product, channel, finance - via 20 years of growth marketing and consulting roles. I am passionate about humanizing digital experiences with intelligence - and measuring what matters.
A marketer through-and-through - I have a unique background in marketing, sales, and operations - which I have refined through years of entrepreneurial endeavors including a startup and the creation of multiple marketing-service related business units at Fortune 1000 companies. I have also held revenue operations roles (demand generation, field marketing, integrated marketing, marketing strategy, and ops/analytics) at Apple & Cisco; and in this capacity contributed to transforming strategic areas of investment for scaled growth. In addition, I have had the opportunity to lead consulting teams at leading technology companies and startups including: Google, Apple, PayPal, Cisco, Facebook, Nike, Franklin Templeton, Intuit, eBay, LinkedIn, VMware, Visa, Gilead, more...
EXPERTISE:
- +20 years of B2B Digital Marketing (SaaS industries/segments, traditional and modern marketing ecosystems, and regulatory/legal trends)
- Orienting people, process, and technology around customers
- Omnichannel Demand Programs
- Enterprise, Midsize, & SMB Marketing Tactics
- Account-Based Marketing (ABM Strategy, Operations, & Execution)
- Cross-functional partnership with marketing, sales, product, finance, & systems
- Funnel Optimization
- Martech & CRM Technology Stack / Data
- Paid Media Execution
- Email Marketing
- Marketing Performance Reporting & Analytics
- Marketing Process Improvement: Planning, Budgeting, Campaign Operations, Lead Routing
- Global Marketing / Field Marketing
- GTM Strategy: Customer Journey, Persona Development, Messaging
- Partner Marketing
- Building new (or revamping struggling) business units
- Expertise in Salesforce, Marketo, Eloqua, Adobe, Pardot, Hubspot, Google Marketing, AdTech