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I'm a Product Manager with 4+ years of experience in Customer Value Management, focused on delivering personalized user experiences across mobile and web platforms. Currently, I lead initiatives for the 5ka mobile app at X5 Group, driving user engagement and satisfaction, now reaching over 20 million MAU.
📈 Career Highlights:
- Growth Leadership: Doubled MAU and improved conversion rates by 20% through feature launches, like the activation offers program, designed around a customer-first strategy using qualitative insights and Customer Journey Mapping (CJM).
- Data-Driven Strategy: Defined vision, roadmap, and backlog management to align cross-functional teams. UX research and A/B testing increased the Customer Satisfaction Index by 6% through enhanced clarity in offer value propositions.
- Technical Expertise: My background in systems and business analysis supports collaboration with development teams, translating complex requirements into actionable tasks. Skilled in API integration, microservice architecture, and process diagrams (BPMN, UML, ERD), I ensure technical scalability in user-centric products.
- Results in Personalization: Relaunched the app’s personalized offers section, increasing purchases by 15% through targeted promotions, showcasing my dedication to exceeding customer expectations.
🛠 Key Skills:
- Cross-Functional Leadership: Led three cross-functional squads, ensuring cohesive delivery and alignment.
- Data-Driven Decision-Making: Boosted purchase conversion by 7% through A/B testing and research, enhancing transparency in offers.
- User-Centric Design: Improved engagement by applying research insights, including interviews and session recordings, into product design.
- Stakeholder Management: Navigated interests of 20+ stakeholders, establishing unified design and tone across mobile channels, with clear OKRs and KPIs.
- Product Lifecycle Management & Prioritization: Used RICE for prioritization to optimize development, enhancing process efficiency.
With experience in analysis from Deloitte and Sberbank, I combine business acumen with technical skills to build impactful products and cohesive teams. Driven by customer value, I continually explore ways to elevate user experiences across digital platforms.