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As an E-commerce Specialist at Pandora, one of the world's leading jewellery brands, I leverage my 8+ years of online and e-commerce experience in the FMCG and lifestyle industry to drive growth and engagement across digital channels. I have a strong ability to combine business strategy and online execution, and I am passionate about creating compelling and customer-centric content and optimizations.
With a Master's degree in Business and Communication from Copenhagen Business School, I have developed a solid foundation in marketing communications, content marketing, and digital marketing. I have contributed to multiple successful e-commerce projects and initiatives at Pandora, such as optimizing the website performance, increasing the conversion rate, and enhancing the user experience. I work closely with cross-functional teams and external partners to deliver results that align with the brand vision and values.