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UX Challenges Designing a B2B Product in a Tech Start-Up
Oct 16, 2023
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I have over 10 years of experience designing digital user experiences for e-commerce, B2C and B2B companies and tech start-ups.
My goal is to create human-centred and data-driven solutions that connect user needs with business strategy.
As a design leader, I believe in the importance of creating a strong design culture, based on Design Thinking principles and deep empathy with customers.
I manage people with respect and honesty, sharing the decisions to be made and trying to empower them to achieve better results both individually and as a team.

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