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Hi there! 👋
Ready to open this little treasure box to find out who is Iva actually? 🥸
I'm a creative multipotentialite who writes meaningful copy that inspires humans to trust brands and become loyal customers.
Taglines, emails, social media, web copy, event banners...Today, everything revolves around copy. But if your copy sucks, nobody will care about what you have to say (or sell 🤷♀️). My passion and expertise lie in helping businesses find their voice, distil critical messages, and optimise content throughout their communication channels. 📣 After working in competitive startup environments, I learned how to swim in many spheres of digital marketing. These days as a freelancer, I focus on copywriting and marketing consultancy for clients in tech, art, and marketing.
In my free time, I write poems about love and life (and "the fragility of it all") and create handmade collages (check out these babies on IG: @_mish.and.mash_). I deeply care about art, education & protecting nature, especially the oceans. 🌊
Lucky to be born and raised by the sea in one of the most enchanting places called Split, Croatia. Blessed to call "home" four different countries: Croatia 🇭🇷, Italy 🇮🇹, Belgium 🇧🇪, and most recently, Portugal 🇵🇹.
Fun facts:
🤪 Jumping into the sea head first
👩🎓 Two Master's Degree: one in Art History and another one in Italian language and culture
🖤 Eight tattoos (and more coming up, "sorry, mom")
🏳️🌈 I'm a firm believer that society should be based on equality, diversity & inclusivity. Some people might call me a "feminist" (my husband included 🫢), but I see myself more as an "equality warrior"
💃 As a kid, I wanted to become either a professional ballet dancer or a pilot (what to say, I like to twirl & pivot)
🫣 I have an irrational fear of escalators, but then again, I'm the first one to go on the scariest rollercoasters
🙋♀️ If I weren't a copywriter, I would probably own an art gallery with a cosy coffee bar and organise local events and workshops (this is still a very plausible scenario)
Drop me a line if you want to grab a virtual coffee and talk all things marketing! 🚀
If you are also based in Lisbon, let's have a "cerveja"! Any tips for freshly planted expats in Portugal are more than welcome! 🙌