Jacob Meltzer

15+ years of B2B SaaS experience at high growth (and many unicorn) companies including Ironclad, Slack, Zendesk, TripActions, PagerDuty, Google, and Symantec.

I have built in-house lifecycle marketing, demand generation, paid digital, and growth marketing teams from the ground up, scaling global campaigns across the world, driving top line revenue, and helped achieve an IPO in 2014 (NYSE:ZEN). I also have experience in product marketing, sales enablement, and web development.

My team's work has been showcased at Dreamforce 2022, Forrester B2B Summit 2022, and Mutiny's "Marketing Playbooks".

Here are some of my favorite areas to work in:

Demand Generation
Lifecycle Marketing
Growth Marketing
Product Led Growth
Paid Conversation
Experimentation Frameworks
Lead Generation
Email Marketing
Email Strategy
Email Operations
Customer Marketing
Advertising - PPC, Display, Social, Retargeting, Video, Native
Search Engine Optimization ( SEO )
Content Marketing
Conversion Rate Optimization / A/B Testing
Website Development
Product Marketing ( PMM )
Pricing and Packaging
Competitive Analysis
Persona Marketing
Marketing Attribution
Web Analytics
Webinars
Inbound Sales
Pricing & Packaging