If you're an online business owner, you've probably heard "Grow your email list!" But what happens next? 🤔
And how do you deal with the changes happening in internet security, iOS 14 and the very realization that social media platforms could literally disappear in the blink of an eye? 😳
⭐️ HERE'S THE THING: It's NOT all about GROWING your email list; it's about NURTURING your subscribers.
THE TRUTH IS: email marketing is still one of the most proven, successful marketing strategies for business growth. But your subscribers aren't dumb, and they aren't going to throw money at you without clearly understanding who you are and how you can SUPPORT them -- oh, and by the way, they don't want you to SELL to them.
Remember when you first started hearing about online marketing strategies? You’ve probably come across “marketing experts” telling you that you need a "freebie" and a "tripwire" and a "core offer".
"Gain, logic and fear" were the golden keys to unlocking the wallets of your subscribers if you bombarded them with promotional, spammy emails that preyed on subscribers through "set it and forget it funnels" and launch strategies.
And you've probably rolled your eyes while you silently rant about how ridiculous it is that people are still marketing like this.
I'M HERE TO TELL YOU: there's a simpler, better way to use your email list. There's a way to do business that puts relationships first...in online marketing and sales.
🔸 SOME SHIFTS YOU CAN MAKE TODAY: 🔸
✅ Instead of pounding a subscriber with a promotion as soon as they join your email list, introduce yourself and give them an overview of how you support clients.
✅ Instead of assuming that your subscriber is not interested in hearing from you more regularly, experiment with sending multiple emails on different days that provide value, teach them something, or simply make them smile.
✅ Instead of thinking that email marketing won't work for you, try communicating with your subscribers through an intentional prospect-to-customer journey that guides them to the next right step instead of making them figure it out on their own.
I know you've invested a lot of time and energy trying to figure out how to make money with your email list. Let me help you build a marketing strategy that focuses on nurturing your subscribers and converting them into buyers.
☎️ Click here to schedule a complimentary Discovery Call: www.zenplicitynow.com/chat