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I'm a digitally savvy, global business development and marketing executive with significant experience building teams, creating new products and delivering results for my colleagues and clients.
I excel and thrive in "uncharted territory" and have always reinvented or created my job. I can take big swings because I focus on building teams that feel empowered and engaged. I lean into data and insights and have a proven track record for helping clients anticipate cultural shifts and benefit from innovations in technology
Here are specific examples:
As the creator economy has evolved to become a priority marketing strategy, I’ve had the good fortune to help build the brand and deliver record level revenue for Whalar. Beyond winning every award, from AdWeek’s Creator Agency of the Year, AdAge A-List & Fast Company’s Most Innovative Companies, we launched the first Creator Academy with Logitech, created the first Creator Council for the AdCouncil and launched one of the most popular creator economy podcasts, “Everything is Better with Creators”.
I’ve built a global marketing organization for a privately held billion dollar toy business that drove record-setting sales, executed a branded ROBLOX game (over 2M visits in 3 months), restructured and modernized the marketplace & DTC e-commerce organization (increasing conversion by 6x) and launched a virtual influencer on TikTok.
I worked for Microsoft and produced original content and delivered revenue from brands that had never previously purchased digital advertising.
I was part of the Expedia team that successfully executed an IPO from Microsoft to become an independent public company.
I built a highly valued consulting practice within Creative Artists Agency and am recognized as an expert on millennial and Gen Z consumers.
I’m a dynamic public speaker and have had the honor to speak at events that range from Cannes Lions, The Future of Storytelling, Google's Think Retail conference and CES to the Milken Conference and Dreamforce (Salesforce). I write and comment on consumer marketing strategies for publications such as Advertising Age, The New York Times, Forbes, and the Wall Street Journal.
I'm a catalyst in an organization and bring tremendous creativity, ideas and the proven ability to create and execute global marketing and business development programs.
Currently, I am passionate about translating the complexities of data-driven marketing and privacy to inspire colleagues and organizations about the creative potential for modern consumer engagement in the Creator Economy.