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If you had asked me in my younger years, I'd have said something like "I'm good at A, B, and C, but not exceptional at any of them." 🤷♂️
Here's a few examples..
👉 I played football up to a very good semi-professional youth level, but never any further.
👉 I drew well, but I didn't become artist
👉 I was one of the fastest 100m and 200m sprinters in the county, but I didn't compete at a higher level
Today, I realise that this has made me a 'T-Shaped Marketer'. But, what is a T-Shaped Marketer I hear you ask?
I'm a generalist with a broad marketing knowledge (the top of the T), combined with a deep understanding in one or two areas (the bottom of the T).
What this means?
✅ I can work on strategy
✅ I can work on paid ads
✅ I can work on copy
✅ I can work on content
✅ I can work on design
✅ I can work on operations
Etc. Etc.
I always focus on execution rather than procrastination, and if I don't know how to do something, I'll learn and take that skill forward.
Currently, I'm heading up marketing for Selligence, a software development start-up based in Cardiff. At Selligence, we use predictive intelligence to find our customers leads before their competition.
Fancy a chat, drop me a message! 💬
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The Sales Syndicate Podcast 👇
As part of our content strategy, I'm producing and co-hosting an all new The Sales Syndicate Podcast.
Hosted by Nic Biffen, Head of Sales, and myself, we interview leaders, experts, and entrepreneurs in the B2B industry. From tips and tricks, to hacks and methodology, you will understand what it takes to create a predictable pipeline of target smashing revenue.
Take a look - https://podcasters.spotify.com/pod/show/selligence