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As Senior Marketing Media Manager at T-Mobile, I manage paid demand generation for T-Mobile For Business, leveraging over 20 years of experience in account-based marketing (ABM), performance marketing and brand-building across multiple media channels and platforms.
My core competencies include ABM, digital strategy, audience targeting, analytics, advertising message development, and product marketing. I use these skills to deliver contextually-relevant messaging to target personas across the buying journey, optimize media campaigns, increase conversion, and generate revenue for T-Mobile. I also collaborate with internal and external stakeholders to align media objectives, budgets, and creative executions with the company's vision and goals.